Survival of the fittest
By Zone Fitness
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The rise of no-frills gyms like Zone Fitness is changing the shape of the South African fitness club industry. How? By transforming gym membership from elitist accessory to affordable necessity
In a world of widening waistlines and climbing numbers of chronic conditions, most of us simply can’t afford not to exercise. But this essential preventative health measure has historically been out-of-reach for the very people who need it most. Why? Because far too many gyms are large and luxurious establishments – with membership fees to match.